Created by Dang · Manila, working worldwide

Social media management for service-based founders and creative support for agency owners.

I help service-based founders turn the ideas in their heads into content that sounds like them, looks premium and reaches the right clients. I also work behind the scenes with agencies who need a creative expert on their team.

Portrait of Dang, founder of Created by Dang

Dang

CREATIVE DIRECTOR · CONTENT CONNOISSEUR · BRAND WHISPERER

11+ Years in content
18+ Industries
5 Countries · AU US UK UAE PH
50+ Brands
PREMIUM BRANDING & CONTENT DESIGN SYSTEMS

PUBLISHED WORK

Cohesive feeds, considered visuals and content design systems that make every brand instantly recognizable.

Ray White

Ray White

Ray White

Interviewing agents? Ask these 5 questions.

Ray White

A week in the life of your listing campaign.

Ray White

The wrong agent doesn’t just cost you time. It costs you real money.

Ray White

Not all listing campaigns are built the same.

Swipe or use the arrows · tap any piece to enlarge

Your brand could be next.

LET’S TALK →
EDITORIAL & PRINT

MAGAZINE & EDITORIAL WRITING.

Features and advertorials I wrote for PeopleAsia, Metro and F&B Report.

PeopleAsia

Magazine spread

F&B Report

Advertorial · Chef Anton

Metro

Bizu advertorial · Page 1

Metro

Bizu advertorial · Page 2

Food feature

Bidding Adieu to the Food Park Trend

F&B Report

Advertorial · Chef John

WALL OF WINS

CLIENT FEEDBACK.

What founders and agencies say after working together.

CLIENT RECEIPTS

IN THEIR WORDS

01 / 06
📍 Texas, USA Social Media Agency

“I reached out to Dang for creative direction on a client project and was so happy with the results! She has such a great eye for design, and I was genuinely blown away by what she put together.

She really understood the vision I was going for and brought it to life beautifully. I would absolutely love to continue working with her on future client projects and highly recommend her to anyone looking for thoughtful, talented creative direction!”

D

Dani

Founder · Social Media Agency

📍 Dubai, UAE Marketing & Social Media

“It was F*CKING MENTAL. I liked it all, I really did. This is everything I needed and more. Honestly, I can’t wait to hand that whole side over to you. If only I could bring you to Dubai! Dang makes the dream work.”

CD

Creative Director

Boutique Agency

📍 Austin, USA Events & Hospitality

“I sincerely appreciate your pace, and it’s exactly what I want from a social media partner. You nailed my brand voice too, and it’s hard to find someone who does.”

ML

Marketing Lead

Events & Lifestyle Brand

📍 Australia Professional Services

“I appreciate you taking the time to study our social media account, brand voice and market before we even started. That’s what made me keen to work with you. You showed initiative and real interest from day one.”

F

Founder

Business Consultancy

📍 New York City, USA Retail

“I was able to review everything, and I like the ideas. Thanks for the quick turnaround time! I wanted a real strategy for Instagram since different content styles work there. 360 marketing is cool, and I’d love to keep planning ahead together.”

F

Founder

E-commerce Brand

📍 New Jersey, USA HVAC

“Pleasure working with you. Your work is beautiful. Mad respect to what you do!”

F

Founder

Film Production Company

Want feedback like this?

START YOUR INQUIRY →

STRATEGY DECKS

CONTENT STRATEGY & CAMPAIGN DECKS.

The thinking, research, and creative direction behind content designed to move the brand forward.

@CREATEDBYDANG•CASCADE DECK ARCHIVE [18 WORK SYSTEMS]
STAGE // 01
REVEAL:01 / 18|AUTOLUX MANILA
SERVICES

SOCIAL MEDIA & CREATIVE SERVICES.

Every engagement is scoped to your goals, volume and timeline.

Social Media Management

Your Instagram, handled end to end.

  • ✔ Monthly strategy & content calendar
  • ✔ Carousels, statics & reel edits
  • ✔ Copy, scheduling & monthly check-ins
INQUIRE →

Messaging

The words that make people get it fast.

  • ✔ Core message & value proposition
  • ✔ Hooks, captions & profile copy
  • ✔ Tone of voice guide
INQUIRE →

Brand Positioning

So the right clients choose you, not the cheapest option.

  • ✔ Audience & competitor research
  • ✔ Positioning & differentiators
  • ✔ Offer clarity & visual direction
INQUIRE →

Content Strategy

A plan your content can actually run on.

  • ✔ Pillars, formats & cadence
  • ✔ 30 to 90 day roadmap
  • ✔ Systems for in-house teams
INQUIRE →
NEW

Brand Voice Adaptation

Every caption, carousel and email sounds like you on your best day.

  • ✔ Voice audit & tone of voice guide
  • ✔ Rewrites across every platform
  • ✔ Voice rules your team and AI tools can follow
INQUIRE →

Omnichannel Campaign

One big idea, adapted for every channel your clients use.

  • ✔ Strategy, visuals & platform-native copy
  • ✔ Instagram, LinkedIn, email, web & paid social
  • ✔ Launch calendar & wrap-up report
PLAN A CAMPAIGN →
FOR AGENCIES

Agency Creative Support

Senior strategy, copy and creative, delivered under your agency’s name.

Monthly work is invoiced in advance · Projects start with a 50% deposit · Up to two revision rounds per deliverable

BACKED BY DANG · AGENCY CREATIVE SUPPORT

SOCIAL MEDIA & CREATIVE SUPPORT FOR AGENCIES.

Think of me as your agency’s libero

I step in where you need coverage, keep things moving, and help your team deliver when the workload picks up.

It’s my version of plug-and-play support: learning your clients’ brand voices, fitting into your workflow, and taking content strategy, carousels, captions or video editing off your plate.

I bring 11+ years of experience across 18+ industries, with the creative judgment to turn ideas and existing assets into content that feels right for each brand.

WHAT I TAKE ON

  • ⚡ Strategy & calendars
  • ⚡ Carousels & statics
  • ⚡ Copy in each client’s voice
  • ⚡ Short-form reel edits
  • ⚡ Creative QA before it ships
  • ⚡ Reusable template systems

HOW IT WORKS

  1. 01

    Intro call. Your roster, your process, your gaps.

  2. 02

    Brief. I review your client’s branding and map out the brief.

  3. 03

    Create. I produce the content, on your timeline.

  4. 04

    You deliver. You get premium work, ready to hand to your client.

NDA-friendly · Monthly retainer or per piece · Manila GMT+8, overlapping AU hours and async with US & UK

PARTNER AS AN AGENCY →

Or DM AGENCY on Instagram.

THIS IS FOR YOU IF…

Two or more sound familiar? Let’s talk.

  • 01You run a service-based business and content keeps falling to the bottom of the list.
  • 02Your ideas are sharp in person but flat on the feed.
  • 03Your Instagram undersells the business referrals check before they book.
  • 04You’ve hired help before and still rewrote everything yourself.
  • 05You run an agency and need senior creative capacity without another hire.
  • 06You want a partner who thinks with you, not someone waiting for instructions.
THAT’S ME →
Portrait of Dang, Instagram strategist and creative director

MANILA ⇄ WORLDWIDE

11+ years / 18+ industries

SINCE 2015 ⚡

ABOUT

SO, WHO IS DANG?

Hi, I’m Dang. I make DANGGG GOOD BRANDS.

I’m a Filipino social media strategist and creative director based in Manila. For 11+ years, I’ve helped businesses across 18+ industries sharpen their positioning and turn what they know into content people remember.

I learn how you think: the opinions you won’t water down and the phrases you’d never use. Outsourcing your content should give you time back, not take you out of your own brand.

I think like a strategist, design like a creative director, and write like you on your sharpest day.

Off the clock: 2nd-degree taekwondo black belt · guitarist · bedroom DJ · cat parent

WORK WITH DANG →
QUESTIONS & ANSWERS

FREQUENTLY ASKED QUESTIONS.

Everything you need to know before handing over your Instagram keys.

Created by Dang is an Instagram content specialist and creative direction studio helping small businesses build a consistent look, tone of voice, and strategic feed through done-for-you carousels, statics, reel edits, and brand messaging.

Still have questions?

ASK ME DIRECTLY →
WORK WITH DANG

GET A QUOTE.

Tell me what you need and I’ll be in touch within one business day with next steps.

Name *
What can I help you with?

Pick as many as you like.

Dang, Instagram strategist and creative director

HI, I’M DANG ⚡

WHAT HAPPENS NEXT

01

I look through your brand, your feed and what you’ve told me.

02

We book a quick discovery call to talk goals and fit.

03

You get a tailored plan and quote.

Prefer email?

hello@createdbydang.com